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Title + meta description uniqueness audit

Lives on SEO Tools → Content → Audit sub-tab → Title Uniqueness.

Catches two silent SEO regressions that Shopify makes invisible by default:

1. Duplicate effective titles

When N products or articles share the same effective title (seo_title if set, else title), Google dedupes by title and indexes ONE per group. The other N-1 silently vanish from search results.

The panel groups duplicates with their count + handles:

Count Title Handles
5 Best Creatine 5lb — My Store best-creatine, creatine-monohydrate, creatine-bulk, creatine-3pack, creatine-sample
3 Best Multivitamin — My Store multivitamin, daily-multi, mens-multivitamin

Color thresholds for the in-dupe-group %:

  • Green: <5%
  • Amber: <20%
  • Red: >20% (you're hiding more than 1 in 5 products from Google)

2. Missing meta descriptions

When seo_description is empty, Shopify auto-generates a snippet from body_html — usually a clipped first-paragraph fragment that hurts SERP click-through. The panel surfaces the count + percentage of resources affected.

Color thresholds for missing %:

  • Green: <10%
  • Amber: <30%
  • Red: >30%

Dashboard surfacing

Both signals also reach the Dashboard pending pills row:

  • 📝 N duplicate titles — fires when any are in a dupe group
  • ✏️ N missing meta — fires when any resources lack seo_description

And both appear in the weekly digest (sections 11 + 12) when counts > 0.

How to fix

For duplicate titles: edit each conflicting product's SEO title in Shopify Admin → Products → Edit → Search engine listing. Disambiguate per-variant (e.g. "Best Creatine 5lb" vs "Best Creatine 10lb" vs "Best Creatine 3-pack").

For missing meta descriptions: bulk-generate via Content Studio → Generators → Meta Description Generator with RankEngine AI.

Cost

Free-tier accessible. Pure local DB scan over store_resources — no external search-data or AI usage.

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