Author E-E-A-T Person schema
Lives on SEO Tools → Content tab → Generators sub-tab. Pure structured-form → schema.org/Person JSON-LD. No AI cost; free-tier accessible.
Why E-E-A-T matters
Google's quality rater guidelines call out Experience, Expertise, Authoritativeness, and Trust as ranking signals — particularly in YMYL ("Your Money Your Life") niches: supplements, finance, health, legal, parenting. These are core RankEngine merchant segments.
Adding a Person schema with verified author attributes (jobTitle, expertise, profile links via sameAs) gives Google + AI search engines a structured way to verify the author behind a blog post is a real expert.
Form fields
- Name (required, ≤200 chars)
- Job title (e.g. "Founder", "Registered Dietitian", "PhD Sports Science")
- Bio (≤1000 chars — your "why merchants should trust this author")
- Author page URL — link to the author's profile page on your storefront
- Headshot URL — public image URL
- Profile links (sameAs) — one per line: LinkedIn, Twitter/X, ORCID, Google Scholar, etc. Each validated as http(s); invalid URLs silently dropped.
- Areas of expertise — comma-separated short phrases
Output
Ready-to-paste <script type="application/ld+json"> tag with the assembled Person object. Empty fields are not emitted (clean JSON-LD output).
Where to paste it
- Author profile page
<head>— global signal that this Person exists on your site - Reference from
Article.authoron individual blog posts — links the post to the verified Person
Limitations
- Person schema only (not ProfilePage wrapper — you can add manually if you want a dedicated author landing page)
- No AI-generated bio (defer; merchants typically have their own)
- No auto-inject metafield+theme-block path (different injection pattern needed for Person; defer)