Brand voice on every AI tool
Brand Voice Studio (Content Studio → Brand Voice) extracts a per-shop fingerprint from 3-5 of your existing writing samples. That fingerprint now feeds every AI tool that generates merchant-facing copy.
What the fingerprint contains
- Tonality — e.g. "warm, instructive, second-person"
- Vocabulary hints — words and phrases the AI should prefer
- Signature phrases — sayings you use (used sparingly, ≤1 per output)
- Avoid phrases — words/phrases the AI must never use
Where it's applied
| Tool | Field | When applied |
|---|---|---|
| FAQ Schema Generator | Q&A answers | Always when fingerprint exists |
| HowTo Schema Generator | Step descriptions | Always when fingerprint exists |
| Recipe Schema Generator | Instructions | Always when fingerprint exists |
| Content Brief Generator (AI outline mode) | Executive summary + outline | Always when fingerprint exists |
On-Page Optimize (/api/content/optimize) |
Meta title + description + body suggestions | Always when fingerprint exists |
| Bulk meta-tag rewrites (Content Studio → Bulk → Meta) | Description side | Always when fingerprint exists |
| Fix engine meta-tag generator | Description side | When caller provides voice (in progress per phase 625) |
| Cannibalization differentiate (SEO title + description rewrite) | Both | Always when fingerprint exists |
| Product Description Rewriter | Full rewrite + bullets | Always when fingerprint exists |
| Blog post generator (existing — phase 181 era) | Body + meta | Always when fingerprint exists |
How to tell it's applied
Look for a green "Brand voice applied" badge on the tool's output. If you don't see it:
- Configure your fingerprint via Content Studio → Brand Voice Studio
- The fingerprint must be saved + active for the shop
Fail-open behavior
If the fingerprint is missing or the AI prompt fails to load it, the tool falls back to generic AI voice without breaking. No errors surface — output just looks generic instead of branded.
Token cost
50-100 extra prompt tokens per AI call when voice is applied. Negligible ($0.0001 extra per call).