Image alt-text coverage report

Open SEO Tools › Content tools › Site hygiene. The Image alt-text coverage card shows how many product images on your storefront have alt text, and which products have the biggest gaps. It only reads data — nothing is changed until you choose to generate alt text.

Why it matters

• Accessibility — screen readers read alt text aloud.
• Image search — search engines use alt text to understand an image.
• AI answers — assistants read alt text to understand what a product looks like.

What it shows

• Coverage — the share of product images that have alt text.
• Images with alt / Images without alt — the counts behind it.
• Products with gaps — active products with at least one image missing alt text.
• Products with images — active products that have at least one image.

The gap list

A table of the 20 active products missing the most alt text, with each product's image count, how many have alt text, and how many are missing. Download full gap list (CSV) exports every product with a gap.

Fixing the gaps

Generate AI alt text opens the image tools in SEO Checker › Speed, where RankEngine reads the images of the products you pick and writes the alt text they are missing. You can also turn on Autopilot's AI Alt Text Generation rule, which fills missing alt text on a schedule — see Image alt text via vision AI.

Uploaded files

Images you upload under Content › Files in Shopify — used in theme sections, page bodies and blog posts — are separate from product images. Check uploaded files looks for uploaded images without alt text, and RankEngine can describe them and write the alt text back for you.

Data freshness

The counts come from RankEngine's copy of your catalog, which is refreshed when your store syncs. A change you just made in Shopify shows up after the next sync.

Plan

Available on every plan. Reading this report uses no AI or paid search data.