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Geo-Grid Rank Heatmap

Lives on SEO Tools → Local SEO tab. For a keyword + business-name match + center coordinate, runs a 3×3 / 5×5 / 7×7 grid of Google Maps SERP queries and renders a colored heatmap of your local-pack rank at each grid point.

How to read it

Each cell shows your rank at that lat/lng. Color buckets:

  • 🟢 1-3 (winning)
  • 🟡 4-10 (visible)
  • 🟠 11-20 (page 2)
  • 🔴 20+ (lost / not in top pack)
  • ⬜️ not in top 20

Hover any cell to see exact lat/lng + the top-3 listings at that point.

Inputs

  • Keyword — what the local searcher would type (coffee shop)
  • Business name (substring) — case-insensitive partial match against the SERP business name (acme cafe)
  • Center latitude / longitude — decimal degrees; pick a central point in your service area
  • Grid size — 3 (9 calls), 5 (25), or 7 (49 calls). Bigger = more granular but more API cost
  • Radius (km) — 0.5 to 25; sets the cell spacing

Usage

Each grid point consumes one local-rank lookup. Per-coordinate cache for 6h means repeat runs on the same area within 6h reuse cached data.

Plan

Pro access. Trial availability is shown in Shopify before you approve access.

What other tools charge

Dedicated local-rank tools often sell this as their headline value prop. RankEngine includes it alongside Shopify SEO, AEO, content, and fix workflows.

Tips

  • Center on your storefront or service area, not city center
  • 3×3 with 5km radius is a great first test before spending on 7×7
  • If most cells are red, your GBP profile likely needs work (categories, services, hours, NAP consistency) before targeting more granular ranking
  • 7×7 = 49 calls + 6h cache, so don't run more than 1-2 per area per day to keep costs predictable